News and Events
Christmas Creations 2009
Wednesday, Sept. 16, 2009
MOUNTAIN VIEW, CA - Mt. Eden Floral Company successfully presented the 2009 Christmas Creations Or ( How to take the Scrooge out of Christmas for 2009!) Design Show !
What should my strategy be for this holiday season?
- What trends can I follow to help me sell my products?
- How can I use last year’s holiday inventory in this year’s products and still make it look new?
If you want the answers to any of these questions, you should have attended “Christmas Creations 2009” . Participants got a fast start this holiday season with a world of ideas from Mt. Eden Floral Company. New looks, new trends, and new concepts prepares your shop to do battle with Scrooge and have a successful holiday season. Attendants Learned novel ways to incorporate the past season’s products into new looks and trends.
A fresh approach was also featured with plants and non-seasonal concepts that can be used for holiday merchandising. Participants have the opportunity to recharge their creative batteries and zoom into the holiday season with great selling ideas and products. Also, Attendees took advantage of the 20% discount on all Christmas merchandise which surely help increase their profitability. Space was limited to a hundred attendees only.
Dr. Ralph Null, AIFD
Professor Emeritus, Mississippi State Univ. Retail Floristry program, Past President & Fellow of AIFD, 2007 AIFD Award of Design Influence.
Brian Vetter, AIFD
33 years retail design and merchandising experience, director of the Arizona Master Florist Certification program, and President of the Arizona State Florists Assoc.
"A Celebration of Life" - Show or (How to breath new life into your funeral business)
Wednesday, May 20 - 1-3 PM, Mountain View, CA 94041.
MOUNTAIN VIEW, CA - Dr. Ralph Null, AIFD and Brian Vetter, AIFD had another successful show at the Mt. Eden Floral Company Floral Supply Department last May 20, 2009.
Do you want to learn how to get more funeral business?
Do you want to learn to make your funeral work profitable?
Do you want to learn practical ideas to make funeral design work faster and easier?
Do you want to see how to use new labor saving products?
If you answered YES to any of these questions, then you should have attended "A Celebration of Life". Attendees Learned tips, tricks and techniques from two expert designers:
Dr. Ralph Null, AIFD and Brian Vetter, AIFD.
Styles, customs and traditions are changing in the approach to providing funeral flowers. Many non-traditional methods of celebrating one's life are being used today. Flowers for this occasion are very important to the profitability of a flower shop. In these tough economic times it is important to have fresh, innovative ideas to promote all your floral designs, including funeral arrangements.
This program designed to teach you a new approach to selling flowers for funeral and life celebration occasions. Participants gets to see new designs, new products and new ideas to grow this market for your business.
Hands on "Bridal Workshop"
Wednesday, 25 March 2009 10AM-3PM PST
MOUNTAIN VIEW, CA - In this one day only "hands on" workshop, Brian Vetter, AIFD teaches participants to make hand tied bouquets, bridal bouquet with holder ,wedding wristlets, corsage, boutonniere bridal accessory pieces. There were (4) four completed projects. Emphasis was on giving participants revealed techniques and on labor saving ideas.
With the $129/person workshop, All floral materials were supplied by Mt. Eden Floral Company and all participants get to take home all the arrangements that they created. Participants need only bring their knife, cutters and scissors for the workshop.
"When less is more" Wedding Belle Show
Tuesday, 24 February 2009 1PM PST
MOUNTAIN VIEW, CA - Dr. Ralph Null, AIFD and Brian Vetter, AIFD two expert designers hosted another practical demonstration workshop at the Mt. Eden Floral Company Mountain View Store entitled "When Less is More" or (How to make a wedding with a tight budget look like a million bucks.)
Brian and Ralph introduced new labor saving ideas, techniques and products on how to compete in this difficult economy and by using "less look like more" they taught the attendees how to plan, design and execute successful weddings. Around 90 attended the workshop.
Everything about Roses Seminar
Wednesday, 21 January 2009 1PM PST
MOUNTAIN VIEW, CA - Brian Vetter, AIFD hosted "Everything About Roses Seminar" 
or (What you need to know to survive Valentine's Day) at Mt. Eden Floral Company, Mountain View Floral Supply Store. Around 50+ attendees showed up for the seminar and for the $5.00 Entrance Fee (Pre-Registered), $10 (at the door) which includes a free light snack, All attendees also took home Mt. Eden's 100th Year Anniversary Swiss Pocket Knife, Mt. Eden's 100th Year Anniversary Coffee Mug and Free samples of Flower Food Preservatives (a $20 value).
Attendees learned:
- insider tips on how you can make this Valentine's holiday more profitable and less stressful.
- Care for your roses to maximize the vase life for your customers.
- Quick and easy design styles to cut labor and increase the WOW factor.
- Fast and simple production methods to increase volume while decreasing late nights. Participants also learned to create innovative styles that outshine competitors, Customer service tips to ease the holiday stress.
Yoshimi Shibata's Memoirs Published
Monday, 11 September 2006 at 10:30 PST
SALINAS, CA -- Mt. Eden Floral Company of Mountain View, and the California Florida Plant Company of Salinas, CA announced today that Yoshimi Shibata's memoirs are now in print.
" Across Two Worlds, Memoirs of a Nisei Flower Grower " - traces the remarkable life of a floriculture industry visionary, Published by Mt. Eden Floral Company of Mountain View, CA and Midori Books of Pasadena, CA, traces a lifetime of challenges faced by a man who, bolstered by his early training and values, not only triumphed over tremendous personal adversity, including forced internment during WWII, but rose to become an international leader in the California floriculture industry.
SAF Honors 100-Year-Old Companies
Monday, 20 November 2006 at 20:30 GMT
The Society of American Florist (SAF) presented the 2006 Century Award to Mt. Eden Floral Company in Mountain View, California and White Lake Greenhouses in Whitehall, Mich. First presented in 1982, the Century Award honors companies that have served the floral industry for 100 years or more.
Mt. Eden Floral Company Founded in 1906 by Japanese immigrant Zenjuro Shibata, Mt. Eden Floral Company in Mountain View, California has survived the Great Depression, the bombing of Pearl Harbor and two world wars, and has grown from one to four companies since then, Robert Shibata, AAF, the third-generation owner of Mt. Eden, ascribes the company's success as a grower, importer, and distributor to three factors: flexibility, high quality, product lines, and shared values.
Today, Mt. Eden carries a range of products and services at multiple locations and holds two symposium-style shows each year, Shibata says that future success lies in the hands of the management. "Regardless of individual product or service, the greatest challenge of achievement is management succession," he says.
Customer Review
Mt. Eden is great!
It's closer than the SF Flower Market, and you can order everything in advance to ensure you're getting the perfect color rose or the right shade of wine mini calla for a bride.
It's also a huge plus that you don't have to be a vampire to buy wholesale here, since we usually have to get to the SF Flower Market around 2am for best selection.
Bill Crawford is our Sales Associate, and he always tries his best to get everything we need, and gives us advance warning if something is off-crop or super expensive. And yes, you gotta have a hoodie to make your perusing more pleasurable, as the fridge with all the flowers is a tad bit frigid!
Elizabeth A.
San Jose, CA
Customer Review
Somehow over the past years (5 or 6 I think), my friend and I have become the wedding florists to 11 friends/family/family of friend's weddings.
We get almost all of our flowers here - with the exception of the times where we realize we needed more flowers at the last minute.
The staff here are helpful when we come in. Bill is usually the one that helps us and luckily he doesn't seem to mind having to help two girls that are semi-clueless when it comes to flowers (in comparison to all the "professionals" that purchase from there).
There is a nice selection of flowers here although sometimes it seems that their assortment is pretty random because they aren't sure what they will get in from their distributors. But that could be typical for the floral industry...
I really don't know since this is a more of a hobby for me. They do try to accommodate us though and will hold flowers aside for us so we can determine which ones will make the bride a happy lady.
There is also a separate building where they sell floral supplies. Vases, silk flowers, ribbon, etc. I've spent many a time in their ribbon section trying to find the perfect shade to match dresses. note: If you plan to look at the flowers, bring a jacket! The "refrigerator" can get pretty cold!
Tamara W.
Irvine, CA