via BusinessWire, June 16, 2015
Yoshimi Shibata, formerly president of Mt. Eden Floral Company, was awarded the CalFlowers 2015 Distinguished Service Award. Honorees of this award are recognized for the highest levels of leadership, strategic thinking and contributions to the floral industry in California.
Shibata led San Jose, California-based Mt. Eden Floral Company, formerly Mt. Eden Nursery, for more than 55 years. Founded in 1906, Mt. Eden’s hallmark was its ability to adapt to change. The company evolved from growing seasonal flowers to carnations to hybrid tea roses prior to WWII.
Under Shibata’s leadership, the company’s many notable achievements include:
Mt. Eden was one of the first growers to use pre-cooled boxes for shipping, to open its own wholesale stores for vertical integration, to sell flowers to supermarkets, and to fulfill orders for online floral retailers. The company was also a pioneer in purchasing imported flowers to supplement its own production and started a joint venture with the Visaflor group to import roses from Mexico for the Los Angeles Flower Market.
Today, Shibata’s fourth-generation company provides a full line of imported and domestic fresh flowers and floral supplies, as well as cut greens, plants, and bouquets.
Shibata has served as an officer or board member for a number of floral industry organizations, including the Wholesale Florist and Florist Suppliers Association, the Society of American Florists board member, Roses Inc., the California State Floral Assoc., American Floral Endowment, the California State Chamber of Commerce, the National Japanese American Historical Society, and Sumitomo Bank of California, to mention a few.